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by 0xy 1534 days ago
Free users of YouTube outnumber YouTube Premium subscribers by an overwhelming number. If no ads isn't worth $10/month, you can bet no ads isn't worth several hundred dollars on each TV purchase.

If most YouTube users were Premium subscribers, it would more than double revenue. Premium subscribers are worth more to Google than free ones are in ads revenue, by a lot. Monetized channels receive orders of magnitude more revenue per view from Premium subscribers than free ones.