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by otherotherchris 1542 days ago
Google's key problem is that it seems to prioritize "freshness" above all else.

Experts on a given topic have no need to continuously spam their sites full of minutely modified "best of x in April 2022" listicles. They were authoritative when they published their views ten years ago, and they're still authoritative today. Google doesn't care. Ten year old information isn't relevant or useful.