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Ignoring the last decade part and the unicorn part.. and just looking at successful companies: Google, Facebook, Snapchat, TikTok, Reddit, Amazon, AWS, Apple/iPhone, Steam, Microsoft/Windows/Office, Revolut, Dropbox, lots of web hosting companies like DigitalOcean etc., lots of cryptocurrency companies like Cardano etc. One notable exception that pivoted a lot is Twitter. It started as a podcast service iirc. Netflix is an interesting one too. They switched from DVDs to streaming which paid off for them. Of course all have changed and added features as they have grown but they're all close to their original ideas which, imo, matches "build and they will come" |
Another notable pivot was Flickr, which started as a backend feature of an MMO called Game Neverending (which was never released IIRC).