[jjav]

> (regardless of whether the company actually has web scale problems—but that’s a different problem)

Indeed. So then they'll go ahead and design "web scale" solutions to non-existent problems. I quote web scale since in the majority of the cases I've seen, the solutions don't actually seem particularly capable of handling massive scale but since they don't need to, it never gets tested.

Worked with one company with this ginormous logging and analytics pipeline which consumed most of the AWS budget, but the actual data flowing through it amounted to a handful of million entries per year. Yes year. At that scale, the wise solution is grep and awk on a $5 VM.

Solve the problems you actually have and the ones you can project to having in six months. Don't solve the problems you wish you'll have in ten years.