[NameNickHN]

You mean there is only one company on the planet that has mastered A.I. and the only thing they're using it for is voice controlling a telephone?

[yalimkgerger]

Clearly, some other company can beat Apple in this game. But what I am speculating is that A.I. is going to be the next big thing. Siri is the first mainstream use of A.I. Even if another company might be the winner in the A.I. race which just began, Siri's public introduction will be remembered much like Apple II's or the first Mac's.