[janto]

Following to the original Reuters article

  The figures include sales of apps, in-app purchase and *app store ads*.

I would also prefer that Google have more tolerable support for publishers (and users), but it looks like those at the helm might be thinking it's irresponsible to see publishers as important customers. The publishers are not the ones providing the vast majority of the revenue - that seems to be advertiser.

The attention economy is addictive for those pushing it as well.