[s28l]

Most political consulting firms do the majority of their work for a single party, so they can reasonably be identified as either "Republican" or "Democratic". Some non-nefarious reasons why this clustering tends to occur:

* The firms are the next career stepping stone for campaign workers. If you have worked on half a dozen Democratic campaigns, you presumably believe in the cause and are unlikely to want to start working on Republican campaigns where you disagree with the candidate. (Maybe you won't be as good at working on GOP campaigns either). * If you are a politician, you are unlikely to be too excited to hire the firm that in the last election cycle wrote an ad trashing some of the positions you old. You are also more likely to get referred to a firm by a politician from the same party as you.

You might have firms that work with both parties, but they are likely to be working with centrist candidates from those parties.

So if this is a strategy firm that has mostly done political work for Republican candidates and causes, it seems perfectly reasonable to call it a "Republican strategy firm"