Bullshit is hard to translate. Culturally, German branding may have comparatively less bullshit. And therefore less compulsion to translate nuance. Just describe what the product does.
Amazon recruiting will say stuff like "code ninjas needed to invent future!" Versus "get beaten like a rented mule for two years, to make Bezos even more rich, then fall over dead". (How would one translate either version?)
This LIDL/Schwartz pitch, perfectly normal for America, comes off kinda weird, like maybe satire, from a German company.
Let me try again...
Bullshit is hard to translate. Culturally, German branding may have comparatively less bullshit. And therefore less compulsion to translate nuance. Just describe what the product does.
Amazon recruiting will say stuff like "code ninjas needed to invent future!" Versus "get beaten like a rented mule for two years, to make Bezos even more rich, then fall over dead". (How would one translate either version?)
This LIDL/Schwartz pitch, perfectly normal for America, comes off kinda weird, like maybe satire, from a German company.