[Barrera]

I think a lot of the negative reaction to this article comes from the title, which does sound condescending and at least a little odd. Here are some alternative titles that might not get clicks but also won't prompt a visceral reaction:

- On Work

- Some Thoughts on Work

- Thoughts on Collaboration (then take yourself out of it)

Another idea, just expand one of the points into its own document. I found the part on async communication especially interesting because in some ways it goes against a lot of conventional wisdom. Some anecdotes, details, or sociological research on the topic would make a pretty helpful document.

The content is different in spirit from the implication of the title, IMO. A document with this title is an unusual way to begin a collaboration or working relationship. On the other hand, I can see how it would be useful to know what's inside the document.

And it takes guts to write something like this, knowing that everyone who reads it and knows you will be comparing their own mental notes on how you actually work with how you say you work and view yourself.