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by ajross 5376 days ago
Apple never meaningfully cut costs on the Apple II. It was a success in 1976 for reasons of cost, because it had features other machines didn't at a part count (i.e. production cost) much lower than its competitors. But the retail price was always higher than competing machines, always. This got a little silly towards the mid 80's, when a IIe would run you more than $1k while the C64 next to it was $200.

I continue to find it amazing the degree to which the reality distortion field still holds.