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> Never send a direct message that just says “hey” or “hello.”

The corner of the page: "Hey friend, got a minute to chat"

ha!

[Cthulhu_]

That's not the gotcha you think it is; it's not just "hey", it's an actionable question.

[chockchocschoir]

No, they're the same. Although here used in different contexts (trying to start a sync conversation VS marketing trying to get you to sign up for something), but they are effectively saying the same thing, "I need a minute from you for X".

[fleddr]

It's still poor etiquette as it lacks basic context. Chat about what? Something important? The weather? What is the urgency/priority?