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by dagw 1548 days ago
Who knows, without Apple's support and promotion, CODA may not have gotten to this point

Having worked on a movie that had a (short, failed) Oscar push, you cannot underestimate who important (and expensive) promotion is to even just getting a nomination. Had CODA remained an indie darling on the festival circuit it almost certainly would not have won.

1 comments

Interesting, I assumed it'd be the case, but I didn't know that for sure