[anotherboffin]

You have a point, but I don’t think Swatch is selling these online. All I’ve read is that they’re not a limited edition, but available in “select stores only”.

[dagw]

but available in “select stores only”.

Only for the initial release. Swatch has said that they'll be available from the online store at some unspecified point in the future.

edit: although I can't find that statement on their homepage any more.