[kenneth]

I'm a Seamaster guy (Aqua Terra 38mm w/ steel bracelet, blue dial, & date complication only). In my mind, this is _the_ perfect watch. It's classic and timeless, has the features you'd want with none of the over-the-top stuff watches tend to stack.

I'm finding this Swatch x Omega craze to be highly ridiculous. The new watches look like cheap fakes. At least with the weird plastic (sorry, bioceramic) and funky colors nobody will try to pass them off as the real thing. Still, it cheapens the brand and the mark of quality the Omega logo used to represent when these plastic / quartz / velcro pieces flood the market and perform like a Swatch and not an Omega.

People like Omega because it's the watch that first went to the moon, it's the watch of James Bond's wrist, and it's the watch that times the olympics. That's the classiness people want to be associated with. Not with the urban appeal of a bunch of people trying to scalp these like they're Supreme hats.

[cyansmoker]

As someone who's not a marketing guy, this makes me feel dumb: there must be some genius thinking behind this thing, but I cannot figure out what it could be.

I agree that this cheapens the brand.

Fun fact: Bulova is the "other" moon watch, after an unfortunate mishap with David Scott's Speedmaster.

[slim]

I'm not a marketing guy. But my understanding is if you are a luxury brand (real luxury, very high quality, very expensive). You can allow your brand on very cheap objects (including counterfeit) and nobody will get confused.

[hoseja]

Maybe they want a slice of the sneakerhead market, somehow?

[nailer]

The ‘Moon’ edition is coloured like an original Omega speedmaster.

[kenneth]

I don't think anyone is confusing the blueish plastic case of the moonswatch with the steel original ST105.012.

[nailer]

https://www.instagram.com/p/CbjBKDeBPL9

[quickthrowman]

They look nothing alike.

Re: moonswatch; The hands are too short, the second hand is shaped incorrectly, the chronograph registers are in the wrong spot, the text is in the wrong spot, the case looks like chinese backyard forge pot metal, it’s on a cheap looking Velcro NATO instead of a bracelet, etc.

At a glance from 10’ away it might look like a speedy pro, but not up close.

[nailer]

> At a glance from 10’ away it might look like a speedy pro, but not up close.

I think we agree.