[troyvit]

Insofar as there is an overlap between the two I'd pick wordpress. Shopify has all the painful buy-in that comes with a bloated sass with too much market share coupled with a marketplace that is just as toxic as that of wordpress. At least with WordPress you can control your deployment.

[exodust]

Yep, I almost added "not Shopify" when asking for alternative woocommerce suggestions, but thought that was a given! I did indeed mean alternatives where deployment is controlled. Wordpress+Woocommerce does actually tick along okay, like an old bus it blows a bit of smoke and eventually gets the user to the checkout.