[lvturner]

That would have dramatically increased the cost of the watch though, to the point that I don't think it would have made such an interesting proposition for customers.

[iamben]

Sure, but Swatch have been adding auto movements to watches for 30 years. The Sistem51 is almost good enough to be COSC certified. All cheaper than the MoonSwatch pricepoint.

IMO they could have put an auto movement in, but then it becomes waaaay closer to a Speedy and way more likely that people start going "is the 5k price difference worth it?"

[lvturner]

Sistem51 isn't a chronograph movement though - and my experience of the longevity/durability of it left a lot to be desired (yes, yes, N=1)

You're right though - not only does it put the price up, it would then beg the question of "Why the extra for a 'real' speedmaster?"