[asjldkfin]

In the way that it's an asset that you derive value from.

[CydeWeys]

And how is the value you derive from it being lessened by the existence of this Moonswatch?

[asjldkfin]

by the simple fact that nobody will think more of Omega with this collaboration, some people will think less of it. Net-of-net, it'll be a decrease in general opinions, which leads to a general decline in market value.

[CydeWeys]

If anything I think this will increase the market value of Omega by bringing in massive interest to the brand.

Anyway, this is a testable hypothesis. All we have to do is wait and see.