[throwawaycities]

> I suspect its the latter, and i suspect its confirmation that the last decade of rennaisance for Rolex is starting to impact the bottom line at Swatch.

Not even close, Swatch Group is the largest part manufacturer and was previously required by Swiss Anti-trust authorities to supply their own competitors with parts. It’s only in the last decade Swatch Group has been able to begin terminating contracts to supply competitors with the goal of not supplying any brands outside Swatch Group. These changes have hurt everyone but Swatch.

Pretty much in the last 2 years every luxury Swiss watch has set their own sales records, and Omega is no different, they can’t meet demand.

The bioceramic (i.e. plastic) MoonSwatch is about meeting the demand for Omega while being able to sell it under the Swatch brand. Rolex has the same problem not being able to meet demand, but they don’t have the luxury of being able to print and sell plastic watches.