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by russellbeattie
1548 days ago
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In Spain, it's traditional for couples to give each other engagement presents, not just for the woman. The woman gets an expense ring and the man gets an expensive watch. (People will immediately ask you to show it off when they find out you're getting married, like they do with engagement rings, it's fun.) My ex-wife spent around 8,000€ like 20 years ago for my Omega Speedmaster because I grew up in the time when Astronaut moon watches were the pinnacle of cool. In fact the first thing I did when I got an Android Wear watch was create a custom face which looked like a Moonwatch (Omega is twitchy about it, so you can't just buy one, apparently.) Am I converting the price correctly? Are these less than $300!?! [Edit, Yep, $260] Wow. It sorta makes my watch - now owned by my son who has never worn a watch in his life - a little less special, but hey. If more people can own one, I'm all for it. Here's an article in Wired: https://www.wired.com/story/omega-and-swatch-moonswatch/ |
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If anything, I think this makes your real moonwatch more special. This was the biggest watch release in many years, and its success redounds to the reputation of the real deal moonwatch. The two aren't remotely comparable. You have a hand-crafted luxury mechanical chronograph (which is a few steps up from your basic mechanical 3-hander). The Swatch is a plastic, quartz, mass-produced disposable consumer good. The only thing they have in common is they look similar. Even functionally, they aren't the same; the Omega beats at 6 ticks per second and can time up to 12 hours, whereas the Swatch only beats at 1 tick per second (thus making it look like a cheap quartz) and can only time up to 60 minutes.
The only way I can see how this might've reduced the reputation of the real deal would've been if it had flopped.