[xwdv]

It has died, they just don’t know it yet.

The network has now been poached to death by the typical influencer expert user looking to build a brand or grow some kind of following.

This happens to all new social networks now because new and novel marketing channels give the best ROI, and influencers want to suck these dry before users become harder to influence.

[ThalesX]

A marketer friend recommended this guy, and I decided to give his book a read. The guy is Gary Vaynerchuk and the book is "Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too".

It's been some time, but I can vividly remember his advice on exploring new social networks in order to generate ROI on new marketing channels. Basically what you are saying but with a lot of inferred 'bro' in the process.