[kevinventullo]

Why shouldn’t it make sense?

One point of view is that it’s a more efficient way for the tech giants to develop new features. An internal team trying to do greenfield work will inevitably be slowed down by bureaucracy, where a startup can iterate more quickly without all the friction of things like performance reviews, HR exercises, and if I’m being cynical, pesky issues like user data protection frameworks.

It’s risky, but the payoff for founders is significantly larger than what an equivalent employee would get for leading an internal project.