[derbOac]

Yeah I suddenly had very similar questions and then read your comment.

If a bit exists but there's no one to encode it, does it inform?

Seems like a lot of what we think of as information is really "potential information" along the lines of potential energy.

Also surprising lack of quantum physics in the article.

I'd be interested in what someone in the field of quantum physics or computation would have to say about these issues.

I do research in information theory but in a totally different way.