| I have a broader answer for this: By the very nature of solutions: a new company cannot beat google at general search. Google was and is search. Like a tree that has grown up and shadows the entire land around it. There will be random small pockets of sunlight with smaller plants in it. But the big tree owns the area. There can be a short term competition via extremely specialized search engines, but they will not rise to the same dominance. Google, in a way, is the entire idea of searching the web. The next dominant generation has to be from a new paradigm, that makes web search obslete. --- A relatable current example could be: youtube being dwarfed by tiktok. The nature of the new thing is such that it very naturally dethrones the old thing, without directly competing with the incumbent. There will be specialized providers like vimeo, But at this point, youtube IS the idea of video on the internet. --- Just note the context of this understanding: This understanding came from struggling to change the education system of my country. And then it seemed to apply everywhere I saw. I'll round-off my reply with this quote: “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” – Buckminster Fuller |