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I tried tiktok for a few months last year. It was refreshing and engaging in a way that nothing else is. The vitality and originality of tiktok really reminds me of Reddit in 2010 or 4chan in 2007. When a ton of dynamic younger people pile their energy into something, it gives that thing a special energy and power that cannot be created artificially.

It’s leading edge in the way it consolidates what came before. All the little optimizations to our memes and videos, all the quirks of online etiquette that have been born in the last 10 years were built into the culture of tiktok from its inception. The result is content that is more frictionless than ever before. Even after tiktok, this is here to stay.