[roenxi]

For me the red line was when it became clear that Google was going to start taking a more active political role some time around 2017.

I don't see how anyone can trust them to control more than one out of email/search data/phone operating system/online identity. They're an ad-funded media company - there is not a track record of high standards in this space once people start flexing editorial muscle. And taking the chance of losing access to multiple fairly important communication channels at once is just needless risk. They're too big to trust.