[md1515]

A few (rather obvious) tips.

- SEO - make sure your site can be found by certain keywords. A lot of traffic can be driven from Google. Maybe focus on "quotes of wisdom" or something. Recently there was a website on HN discussing how to monetize his site - 80% of his traffic came from Google. You need SEO. There is a great guide on the SEOmoz website.

- Blog content - write some really good content that is useful for people who don't use your product. First of all, it helps with overall SEO, second of all it will help with referrals that bring customers that actually do want to use it. This shouldn't be hard given you are a winsdom-sharing based site. Find some inspirational stories etc. etc.

- Partnerships - try to get some partnerships with similar companies or companies where you can help one another. Ex: look for a partnerships with a virtual book design site or something.

These are just a few off the top of my head. Best of luck