[rightbyte]

If you eat "natural" (I dislike the term) food you have a chance of cutting away additive sugar that the manufacturer add way too much of in most ready made products.

I.e. you get better food for an indirect reason.

Like if you make your own müsli you might not add sugar, which the companies add to increase sales, and have more of the expensive nuts, that they cut down in share to increase margins since noone notices the difference between 2.3% expensive nuts and 2.2% until there is almost no left ...

[ithkuil]

Yes, it often also boils down to giving it just a bit more of "care" (time, money) when producing and consuming.

This extends to other related topics as well. For example I had a colleague who went vegan and this meant she actually started to cook and care about the meals. This opened up a whole new dimension to life. I guess much depends also on where you happen the live and/or be brought up, and how strong the food culture is.