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That's a bad example, they had a bad leader and didn't believe in Steve so completely changed Apple's model, structure and vision. This time it's totally different, Tim Cook has been at the forefront in the last few years, without him the iPad especially (Looks like it could be their most popular product ever, eventually) was all thanks to his deals.

Steve put an amazing team around him like Jonny Ive, it's a very different situation not to then. The company was already on the rocks then, today it's not.