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by tinco 1551 days ago
They laughed at Mixer exactly because it would shut down within a year. Companies like Google and Microsoft don't have enough staying power. Why would users switch to a platform that's going to shutdown within a year anyway?

One year. Mixer was online for one year and they shut it down. They say it's because it didn't grow fast enough. But the truth is that they just were never serious about it. Everyone could feel it. Mixer was a bluff and it was just not very believable.

1 comments

>One year. Mixer was online for one year and they shut it down.

Uhhh...?

> The service officially launched on January 5, 2016, as Beam. (...) The service was acquired by Microsoft in August 2016, after which it was renamed Mixer in 2017 and integrated into Microsoft's Xbox division (including top-level integration on Xbox One). (...) Citing an inability to scale its operations, Microsoft announced on June 22, 2020, that Mixer would be shut down by the end of July 22. [0]

Sure doesn't sound like one year...

[0]: https://en.wikipedia.org/wiki/Mixer_(service)

I think if you only count it from "even casual stream watchers have heard about it" it was about a year until shutdown. I mean, I knew what twitch was and was even watching people from time to time, and I have friends who stream and I don't remember anyone except one person ever mentioning mixer. It simply didn't seem like a viable alternative until just before the ninja thing.