[bryans]

I didn't say that labels don't use TikTok, so you're disagreeing with nothing. What I said, was that labels don't have any legitimate value in a TikTok era, because there's nothing that they can do which an independent artist can't do on their own.

> Also, labels have so much infrastructure for marketing, merch, booking shows etc.

No, they actually really, genuinely don't. They use the exact same channels that independent musicians do. Booking agencies, merch providers, publicists -- all of them are hirable by anyone, not just labels. Everything you think that labels do, they hire someone else to do that, and then tell you that they need to keep ownership of your music to recoup those costs. That is how the music industry has worked for a hundred years, and if you disagree with that, then go read literally any book on the subject.