They are a bit more than missiles, as the operator can fly them around, re-target or even call off without hitting anything (I believe they aren't recoverable though).
That's why they are called loitering munitions rather than missiles.
“Add up all the of contracts we know about, and AeroVironment has received at least $105.4 million worth of orders for 1,500 Switchblades produced -- which works out to a unit cost of more than $70,200 per Switchblade. Minimum.”
TIL, they're missiles except drone-based instead of rocket-based
And because of the simplified flight infrastructure they're only $6k