[mpolichette]

I think these questions come from the idea baked into charitable giving. When you purchase a good, the thing you're getting is obvious, it is what you're purchasing.

However, when you're giving to charity, what are you getting? You probably want to know.

If charities are smart, I bet they could take advantage of this by creating classic ladders which encourage more contributions if people get a say of where a "portion of their donation" goes.