[gnicholas]

I experimented with this when I first launched my startup. But what I found is that it torpedoed our ability to sell to institutions. Universities would just tell students to go get it and not pay for it. And governmental organizations said they couldn't opt in to paying for something that they were allowed to take for free. It's too bad, because we were able to serve so many more people through that model, but organizations that are happy to pay now simply wouldn't contribute back then.

Maybe what we need to do is have a list price but then give out free coupons like crazy?