[aowen]

Agree, I figure this is a significant factor.

An anecdote from my studio: My studio is work for hire with mostly Unity devs. The "big ticket" contracts are in Unreal, so the studio is starting to push for devs to learn Unreal, so we can start landing those contracts. In this case, the publisher perception of Unity/Unreal is creating a business need in our company to move away from Unity and into Unreal.

[Tiktaalik]

100% I have seen the same thing. Big publicly traded publisher. If your pitch has "Unity" in it their interest sinks.