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by dvtrn 1549 days ago
Talked about this on another community, here’s a hilariously sad example of these fake “personal” emails

I was once gone from home for two days traveling with family. Two days. HBOMax sent me an email with this exact subject line (edit: I went and checked through my past emails before unsubscribing, they sent four emails with the subject line over the holidays):

“I can’t help but wonder why you aren’t watching” as an attempt to inform me about the latest series that was now on the platform.

Why? Because I have a life HBO that doesn’t involve you lol. I do other things with my time. I’m not addicted to television. Like come the hell on. I’m already a paying customer. Get out of here with this “why aren’t you wasting more of your time on our platform?” BS

I feel genuinely bad for whoever had to write that, and worse for whoever thought it was a good subject line for ad copy.

2 comments

Those types of emails are usually a reminder to me to cancel whatever it is they're bitching about.
I used to order monthly coffee nespresso pods from a small-time online store. One time I put the items in the cart and then stepped away from the computer for a short bit only to return to an email with the subject line "Looks like you’ve forgotten something!" displaying the items in my shopping cart. I haven't ordered another thing since.
I can see how those ones may be effective, but they need to give me a coupon at the same time ...
If I were the only person using it, yeah probably. As it is, with a household of other users, it’s staying for now but I still really enjoy thoroughly mocking HBO for it whenever the chance allows.

At least the emails are no more.

There's a fine line between "you aren't using the product you paid for" and "we want to make noises about the choices you're making". Blurring that line doesn't help anybody, false pretenses makes it worse (because "oh they were just hustling, they aren't really surveilling your viewing habits").