Xiaomi midrange phones are extremely successful outside of Europe and the US. They come standard with multi-day battery, headphone jack, IR blaster, microSD slots, multiple SIMs...
As for Xiaomi being comically large, I found the mid-range Samsung and Motorola models to have larger bezels and to generally be larger for similar specs when I bought my Xiaomi Redmi Note 7 a couple years ago. The reality is that the majority of phones from Motorola, Xiaomi, LG and Nokia are designed and manufactured by 3 Chinese ODMs (Wingtech, Huaquin and Longcheer), and even 20% of Samsung's phones come from these 3 ODMs. See: https://amosbbatto.wordpress.com/2021/12/10/comparing-l5-and...