[imdane]

Fun question! If we can, we assign the name that's within the context of the seller you're looking at. So, if the table is called the Kirby Entryway Table at Urban Outfitters, we call it that when you're looking at the table though an Urban Outfitters search. If not, we use the more commonly used name for the product. In this case, that would be the Sauder North Avenue Console Table, which includes the manufacturer / distributor name.