[Ygor]

I don't get it.

Why is Google so careful with opening more stores like this?

It seems pretty clear that such stores are extremely good at selling products to your average customer. Why not open dozens, even hundreds of them, all over the world?

[cryptoz]

I'm sure they will. This is a trial store, and I bet they will see it become very successful. We know Google is a data-loving company that tests things quietly, sees what works and what doesn't, and move forward with promising projects.

I wouldn't be surprised to see Google stores rocking Motorola phones, tablets, etc popping up over the next few years. They're in no rush, I'm sure: retail and customer service is not their strong point and they're making plenty of money without the stores right now. But the time will come.

[biot]

  > It seems pretty clear that such stores are extremely
  > good at selling products to your average customer.

That's the hypothesis; Google is now testing it to see if it's true.

[charlesju]

It's not that simple -- this can quickly turn into a PR nightmare. If you read the article, the consumer reaction is largely negative. If they were to open stores around the world, it would be incredibly detrimental to Google's brand because the average consumer will not understand the value proposition of the Chromebooks.

Personally, I don't think the value proposition is high for the consumer right now. The value largely lies with enterprise, where company's want computer to do specific functions with increased security and lower IT costs.