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by andai
1549 days ago
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I was just asserting out that a law that banned spyware-based advertising would harm the current website ecomomy which is largely based around spyware. I would like to see an end to mass spying, and therefore the creation of a different kind of funding mechanism. That could indeed be brought about by law, but that seems a bit too violent to me. I think what we're missing is a better alternative. I read an interesting article (from the mid 2000s? Will update if I can find it) arguing that microtransactions will never work due to the cognitive burden of paying for hundreds (or thousands!) of tiny things a day. Brave's BAT seems to solve this part of the problem by automating the payments based on how much time the user spends on each site. It would require everyone to switch to Brave and use their crypto thing to make it work, so it's obviously "suboptimal". |
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I think that largely, the website economy is based around advertising. I honestly doubt the advertising-centered business model would disappear even if large-scale tracking did. Would it be less targeted and less efficient on a micro-level - yes probably.
But less abusive advertising would also have upsides for website owners: Privacy conscious people are increasingly blocking all ads, losing them eyeballs. Privacy friendly ads may be given a pass.
Right now it's mostly impossible for privacy-conscious people to support a website the like by looking at their ads. The adtech industry is to blame for this for data-raping people. Website owners would benefit from a sustainable advertising model, where users don't have to make the choice between not contributing financially, vs sacrificing their privacy to data leeches. All the websites crying over ad-blockers would instead be forced to use legal ad networks that don't rely on illegal tracking, and people might again be willing to look at ads for content.
Brave is an interesting take, but I think the more optimal solution is to just ban the practice of tracking and shadow-profile building. Problem solved, and I don't need to encourage people to install ad-blockers anymore.