| > I love how good UX crops up everywhere. Me too. Empathetically. These deep dives feed my soul. The Donald Norman books, obviously. I've read similar accounts about forks (the utensil), pencils, shipping containers, etc. One organizational detail that pops out is the German government sponsored a design competition and then seriously reviewed everything. Another data point in favor of broadly applying X-Prize like strategy to encourage innovation. DARPA and a few others are (sometimes) smart this way. The book Design Rules: The Power of Modularity uses economic logic (based on net present value, aka NPV) to also make the argument in favor. |
My takeaway here is that they should have iterated until they had a "great, but not perfect" design. That way, when the design inevitably gets aped... there's still room for the opposing side to introduce their own improvements which you can steal right back.