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by after_care
1552 days ago
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> I can't really imagine how telemetry and shilling OneDrive actually leads to meaningful revenue growth. Microsoft’s ad revenue is $10B (1). Allowing advertisers to send ads based on user profiles is a major feature of digital advertising. Collecting telemetry data improves the user profiling. These types of changes have a direct positive impact on one of Microsoft’s fastest growing revenue stream. This will lead to meaningful revenue growth. (1) https://digiday.com/media/microsofts-ad-revenue-hit-10b-and-... |
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