[yeetsfromhell]

I once read an essay by an administrator of a small college who was talking about some incentives for high tuition costs. The biggest for his school was that parents and prospective students expected any tuition to be high, and if it wasn't, people figured that to mean the quality of the education was lower compared to similarly sized colleges which charged a lot more but the education was basically identical. To keep the doors open, he substantially raised tuition and enrollment increased by a huge factor.