[bendemott]

A great article. I have seen a lot about what Steve is talking about at corporations I've worked at. Plainly stated it is true that marketing makes money! - But incentive reveals motive. There are a lot of words we use instead of 'greed' like 'good business sense' - but if a companies primary motivation is greed it will fail, and if its secondary motivation is survival, it will just resemble the stages of grief. I have worked in technology a lot - and people in management will always say to me "I don't care how you get it done ... just get it done." That is ok for other industries, for the automotive, and carpentry industries a manager can get by with that attitude, but what if your 8th grade math teacher told you the same thing? - Would you really learn anything about math? And that's what we need to take from this story, it takes SOMEONE with intellectual fortitude to 'bring it all together' like Steve so pointedly stated.

[unalone]

Greed isn't necessarily bad. If it means figuring out what service millions of people will pay money for, then yes, you're making money. but you're also creating a useful service. The two often go hand in hand.

[thalur]

Creating a good product because your greed says it will get you more money is ok, but I think the point is that if you flip it round - create a good product because you want your product to be good - you get a better product and potentially more money.

[unalone]

Okay, yes. Agreed.