[rndgermandude]

She was already a paying customer, willing to pay them the price they had set before (which might have been too low, but that's their fault then, not hers). So up until this point she was a paying and "legit" customer. And they didn't know if she would be willing to pay significantly more if they asked for that.

>"I was already paying $200 a year [...]. Her quoted price: $3,500 a year. She was given a week to upgrade her content, decrease her bandwidth usage, or leave Vimeo.

A week's notice for a 17.5x price hike you unilaterally declared? That's not what you should do to such a customer, ever. To me, that's either a shakedown, or a deliberate step to make her stop using the service, e.g. because such "small" account are no longer worth your time, or you try to be a b2b business now, and those "small" customers do not fit with that image, or whatever.

If something changed for vimeo that increased the their own expenditures over night, then I'd have a little more understanding for them. But that's not what they said or even hinted at happening.