[petewailes]

Actions and tactics in this sense are different. An action at a strategy level might be "cull products not aligned with a focus on the athli-leisure market" or "create a new line of footwear positioned around the fashion tastes of the West Coast market", or "investigate new formulations to reduce reliance on lithium".

They're not tactical - no-one has yet made a decision on how those things will be done, or what elements of the business will enact them, or what the management and operational implications will be and how they'll be dealt with.

It's a level of abstraction above tactics.