[kellco]

You've got some good advice already. After you do your due diligence and varify all the stats and make sure they're accurate, there's different revenue models you can add to your site.

You need to make sure the visitors stay around longer though, so more interaction. Membership, newsletter, capture email, quizes and surveys, and improve your content on the website. Without really seeing the website, the advice here will be a bit general.

So if it were me, and since I don't think I know everything and I believe that there are smarter people out there and experts, if I bought the site, I'd find a really successful internet marketer and pay him a fee to review the website and offer advice/consultation. That would pay for itself quickly once the ideas and strategies are implemented. Or you can pay a percentage of the extra profits generated from their advice and help that you wouldn't have gotten otherwise.

Read up more on online marketing. Join a few online marketing forums. Split tests and tweak things. Good luck.