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by rvnx 1553 days ago
Approximate match allows you to sell approximate/related-match ads
2 comments
35mm 1553 days ago
Exactly. Even within the ad platform they keep pushing advertisers to target ‘broad’ keywords instead of ‘exact match’ ones.
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richardfey 1553 days ago
Brilliant observation, never thought of it. Now the quality degradation kinda starts to make sense.
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