[underwater]

Lists are great, but shouldn't be used for everything.

This article is a perfect example. These items are all supporting a thesis that the visual nature of lists provides clear value to the reader. The author asserts lists "allow readers to quickly and easily get what they want". But the text doesn't take the time to properly establish why that is the most important property of writing.

Because the author hasn't properly sold the core idea, the subsequent list items just come across as a shotgun approach. It seems as though the author thinks that it they throw out enough ideas one of them will stick, or that the reader will assume that the sheer volume of points means the idea is solid.