[stonemetal12]

Just about all of your examples of not virtue signaling could or could not be depending on the context. Going in person to march, posting selfies on facebook, marching two blocks and leaving would be an in-person march and virtue signaling for example. Virtue signaling is more about intent and advertising of the act.

To paraphrase the bible "Jesus said The pious pray in their closet. Those who make big shows of praying in public are nothing but douchebags."

[hguant]

You just successfully moved the goalposts by redefining what "going to a march" means...and even then didn't address how "all the examples" don't count. Even then, showing up for a mere two blocks still involves more risk than staying at home.

To me, it's the element of risk that differentiates virtue signaling from meaningful action. Posting "Let's go Brandon" on parlour or "Black Lives Matter" or Tumblr aren't risky actions. Saying "I think gay marriage is ok" in a conservative church is. Just because you can imagine a situation where the context lessens the impact of the action, doesn't mean the example is weak or wrong.

[stonemetal12]

Then you missed the point of my post entirely. "Virtue Signaling" isn't about what good deeds you do or don't do. It is about intent and what you do "around" those deeds. You can do real good and still be virtue signaling, because virtue signaling is the advertising aspect of it. Two people do the same deed, one won't shut up about it. One is virtue signaling, the other is just a good person.