[waprin]

The love of lists seems to explain the explosion of Twitter threads. Some of them are long form messages spliced up but most of them are some form of lists.

I’m personally still partial to a good old blog posts with paragraphs, both for writing and reading, but like the author I can’t help but notice that readers love lists.

[exolymph]

What drives Twitter threads is that there are a bunch of readers on Twitter, and it's easier to reach them there, where they already hang out, than to get them to visit a blog or whatever offsite. This is exacerbated by Twitter itself downranking links and upranking threads, because Twitter doesn't want people to be directed offsite. Unless you have strong incentives to care about getting your readers offsite (e.g. to get them on an email list so you can reach them more reliably in the future so you can sell them something), it's more efficient to just blog directly on Twitter.